Everytime I see a Peace Corps advertisement, I think about my life. The simple phrase "Life is calling, how far will you go" makes me think about my life and if I'm living to my full potential. This message is emphasized by the by the picture of the man on the pole. If he's answering the call, I feel like I could to.Sunday, September 26, 2010
Lovely Designs
Everytime I see a Peace Corps advertisement, I think about my life. The simple phrase "Life is calling, how far will you go" makes me think about my life and if I'm living to my full potential. This message is emphasized by the by the picture of the man on the pole. If he's answering the call, I feel like I could to.
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I agree that this is an inspiring ad. Your response to it--that it makes you think about your life--is precisely what they are trying to provoke in every viewer. They would not be such a successful and compelling organization if they were simply calling upon people to contribute their time, energy, and skills. They want you to wonder if you might not be living your life to the fullest. They also want to capitalize on your sense of wanderlust (the message is pretty loud in this image!). The US Army has a very similar angle in their campaigns when you think about it, but they use it to a very different end. I'd much rather be a part of the Peace Corps!
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